A Feasibility Study on the Establishment of M N' D Kiddo Babysitter in Don Antonio Commonwealth Avenue Matandang Balara, Quezon City

Authors

  • Iris C. Alingod
  • Jerose L. Binagatan
  • Marizol D. Peralta
  • Praise F. Lopez
  • Quemafel A. Abalorio
  • Joy Evelyn A. Ignacio, RN, LPT, MAT-Bio, SMRIEdr

Keywords:

feasibility study, babysitting service, on call babysitting

Abstract

Babysitting is a common service availed by busy professionals. Most parents want to help in taking care of their children but can barely find someone they can entrust their little ones with. That is why the researcher came up with this feasibility study for a babysitting service with trustworthy nannies. The researcher conducted a random survey around the Commonwealth Avenue Don Antonio Matandang Balara, Quezon City. A total of 100 respondents participated in the study. The researchers used pie graph, bar graph and ranking method to analyze and present the data. The survey result shows that 70% of respondents have availed babysitting services before, 88% of target market were willing to avail, 10% of respondents were willing to avail 1-2 hours and 40% of respondents were willing to avail 3-4 hours per day and 24% of respondents were willing to avail 5-6 hours while the remaining 26% of respondents were willing to avail a 7-8 hours daily. Forty-two of the respondents agreed with the babysitting price of 180-200 pesos, 38% for 201-249 pesos, 16% for 250-299 pesos and 4% for 300-350 pesos. All of the respondents were willing to avail a babysitting service (100%). The respondents preferred to book a babysitting service through walk-in transaction. Ninety-four percent of the respondents agreed that the location is accessible. Most of the respondents preferred kid pamphlets as freebies. Thirty percent of respondents were willing to pay by walk-in, 38% through company website and the remaining 32% of respondents were willing to pay by credit card. The respondents agreed on the need for nannies having a foundation regarding childcare (92%). The researchers came up with a feasible business of babysitting service called M n’ D Kiddo. The business offers on-call babysitter service. Clients may process their reservation through phone call, facebook messaging and by walk-in. M n’ D Kiddo office is located at 122 Don Antonio Commonwealth Avenue, Matandang Balara ,Quezon City. The service offers activities involving storytelling, facilitating educational book and art activity. Promotional activities of the company are distribution of flyers, posting on its facebook page, giving pamphlets, freebies and free play time along commonwealth area.

Published

2019-04-01

How to Cite

Alingod, I. C. ., Binagatan, J. L. ., Peralta, M. D. ., Lopez, P. F. ., Abalorio, Q. A. ., & Ignacio, RN, LPT, MAT-Bio, SMRIEdr, J. E. A. . (2019). A Feasibility Study on the Establishment of M N’ D Kiddo Babysitter in Don Antonio Commonwealth Avenue Matandang Balara, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1616

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