A Feasibility Study on the Establishment of Oil the Way in Regalado Avenue Barangay Fairview, Quezon City

Authors

  • Choolyn C. Depra
  • John Christian R. Reyes
  • Ma. Clarriza Ann A. Arzaga
  • Ma. Darlene S. Ecal
  • Pamela P. Abana
  • Joy Evelyn A. Ignacio, RN, LPT, MAT-Bio, SMRIEdr

Keywords:

feasibility study, medical oil, herbal oil, skin care, organic oil

Abstract

Oil the Wayis a proposed business that will provide organic and natural oil for cooking oil, herbal oil, skin care and massage oil. The researchers randomly selected its respondents. The questionnaire was floated through social media to a total of one hundred (100) respondents. The questionnaire used by the researchers contains dichotomous question, scaling questions and multiple-choice questions. The first part of the questionnaire is the profile of the respondent where name is optional to maintain anonymity. The second part of the questionnaire is composed of 12 questions that is required to be answered by the respondents. The survey result shows that 100% of the respondents use oil. Fifty seven percent of respondents use oil for cooking while29% use oil for massage. Based on the ranking, the respondents’ preference of using oil are: cooking oil -canola oil ranked 1 with 26% and olive oil ranked 2 with 25%, oil for skin care and massage -sunflower oil ranked 1 with 72 % and chia oil ranked 2with 18 %, herbal oil -sesame oil ranked 1 with 66 % and chia oil ranked 2 with 18%. Ninety-six percent of the respondents are willing to pay 250-349pesos for 1liter cooking oil and 4% for 350-400pesos while 100% agreed to the price of 350-400pesos 100ml organic massage oil. For 100ml of herbal/medical oil, 55% agreed to 350-400pesos while 45% agreed to 400-500pesos. The type of promotion where most of the respondents are attracted to is internet (90%). Eighty-eight percent of the respondents prefer walk-in for transactions while 12% prefer online transactions.Oil the Way is a feasible business. The pricing strategy used of the researcher is penetration strategy. The business has walk in store located at Regalado Avenue Barangay Fairview Quezon City and also entertains online transactions. The promotion of the business is more focused on internet thru Facebook ads and print media including tarpaulin and brochure.

Published

2019-04-01

How to Cite

Depra, C. C. ., Reyes, J. C. R. ., Arzaga, M. C. A. A. ., Ecal, M. D. S. ., Abana, P. P. ., & Ignacio, RN, LPT, MAT-Bio, SMRIEdr, J. E. A. . (2019). A Feasibility Study on the Establishment of Oil the Way in Regalado Avenue Barangay Fairview, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1773

Issue

Vol. 1 No. 1 (2019): Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts, Vol.1, No.1, March 2019

Section

Articles

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