A Feasibility Study on the Establishment of Aqua Bar at 103 Regalado Corner Mindanao Avenue Greater Lagro Fairview, Quezon City

Abstract

People who want to socialize, celebrate and spend time with friends and even families go to restaurants or bars. There are also variety themes that these bars adapt giving different vibes to customers. The researchers came up with this kind of business for people who want to unwind, relax, break their routine, to meet new people and have a social life. The researcher conducted a survey to random respondents around Fairview, Quezon City. Ten questions were provided by the researchers on the survey which was answered by 100 respondents. Questions on the survey were structured to assess the acceptability of product, price, promotional activity and the accessibility of the location to random respondents. The survey result show that 95% of respondents were interested to visit the bar. Most of the respondents go to bar with friends at 81%, followed by with co-worker, then with their family at 6% and the least is alone at 4%. Respondents interested in availing private rooms were at 88%. Sixty-nine percent of the respondents preferred to walk-in at 69%, followed by Facebook or on line reservation with 20% and last is phone call reservation with 11%. Aqua Bar will serve alcoholic beverages, such as beer, wine, liquor, cocktails, and other non-alcoholic beverages like bottled water, juices, softdrinks. Snacks are also available like chips, peanuts and Filipino dishes like sizzling sisig, tapsilog, and others. The pricing strategy used by the researcher is competitive pricing. The business is located at 103 Regalado Cor. Mindanao Avenue, Greater Largo Fairview, Quezon City. The researcher set a promotional strategy to attract the customer and to promote the business using social media, flyers and tarpaulins. The business operates with walk in transaction only. Aqua Bar provides underwater ambiance to make customer feel relaxed and enjoy social life.