A Feasibility Study on the Establishment of Infinitime Chapels and Columbarium in San Jose Del Monte City, Tungkong Manga, Bulacan

Abstract

As a cremation increases in popularity, columbarium is becoming an increasingly common resting place for the human remains of loved ones. The traditional way on keeping remains of departed people in cemetery is now more costly compared to cremation. Infinitime Chapels and Columbarium will offer columbarium rentals in different terms, burial viewing and products such as urns.A survey was conducted in San Jose del Monte City, Bulacan to randomly selected respondents composed of 50 females and 50 males. Survey results show that in terms of product preferences, the respondents who consider availing rental services are 58%. In niche options, 44% chose wall niche, 35% preferred niche in garden while 35% preferred glass niche. In burial viewing, 63%chose the burial in casket while 37% chose the burial in urn. The mode of payment preferred was in cash at 53% while installment got 47%. The types of promotion mostly preferred was print which was agreed by 48% of the respondents followed by social at 46%. Eighty-three percent of the respondents agreed that the location was accessible to them. The pricing strategy are market penetration and bundle pricing that offer lower price and multiple packages at low rate. The business located in San Jose del Monte City, Bulacan is a commercial space making it an accessible area. In promoting the business, the researchers set a marketing activity to attract customers and promote the business by distributing fliers, brochure and posting tarpaulins. The business is also promoted through social media. This aims for the target market to be familiar with the business offerings and to recognize the different packages offered and for the possible clients to inquire on purchase and availment of the business offerings. This business provides services for departed loved ones which offer tranquil, peaceful and standardized services.