A Feasibility Study on the Establishment of Putocolab in Eton, Centris Walk Quezon Avenue Diliman, Quezon City

Abstract

PUTOCOLAB is a variation of the famous steamed mini cakes usually eaten as a dessert but most prefer to have them during breakfast (with hot coffee or chocolate) or mid-afternoon snack usually eaten with dinuguan or blood stew. The researchers aim to penetrate the market which is indulged in eating the traditional puto with a twist that is appetizing, delectable and affordable. PUTOCOLAB conducts a survey in Commonwealth and along the mosque, and Payatas Street along Litex road. The survey came up with a random target market represented by 100 participants. The method of survey is used to identify the potential aspects of the business mix such as the people, product, promotions, and the place. The majority of the respondents like to eat puto where they prefer to have tasteful and delicious flavors, fillings and toppings. Most respondents find 15 pesos for every purchase of puto affordable. Puto crème has been assessed to be the best seller and they are willing to recommend the product to their friends. 34 percent of the respondents eat puto every day. Social media is the most effective tool for product promotions. Knowing what the target market wants is very important. As the business is new in the proposed location yet the product is not novel, the researchers need to exert more efforts on its marketing, pricing, and customer service.