A Feasibility Study on the Establishment of Cha Delight’s Bubble Tea at Robinsons Mall, Novaliches Quezon City

Abstract

Cha Delights’ Bubble Tea is an innovated concept that combines different unusual ingredients. What makes our product standout is that it guarantees satisfaction by reinventing the taste of classic bubble tea by adding toppings of variety of beverages not to mention the provision of additional nutrients. Cha Delights’ Bubble Tea Store will be located at Robinsons Mall Novaliches. The researchers see the difference and they make a new concept of bubble tea that can get the attention of customers. They put some additional and healthy ingredients in bubble tea like herbal flavoring and toppings made from different places in the Philippines that bubble tea makes unique from its original concept. Quality is the main purpose of researchers to make a reliable product for its costumer to have daily income. Researchers did some experimental taste of bubble tea that fit to all ages. Survey was made to random people in order to figure out their suggestions and opinions about the product, after which group discussions and brain storming were initialized. Related studies and industry review were also conducted to ensure the feasibility of establishing the business product. Out of 100 respondents, 56 percent were not familiar with Bubble Tea, although 62 percent are willing to spend for its organic flavor whereby 45 percent will purchase twice a week and 88 percent are willing to pay for a price between 30 and 50 pesos. Location wise, 48 percent agreed the business is convenient to establish at Robinson Mall, Novaliches. Based on the respondents’ views, branding of the product will not affect their choice of patronizing the product. Majority said that the branding of product is not important as long as the taste and the quality of the product are present. It is believed that 100 percent assurance that the Cha delights’ will be a great store for bubble tea based on the survey conducted. Since the company is new to the market, continuous improvements towards its marketing, pricing, lay-out, and extensive innovations and training of its people are imperative to ensure sales increment and win customer loyalty. It is recommended that strong marketing campaign is in compliance. Hands-on to the business among owners is amenable. Further, the company plans to widen its investments and establish more branches across Metro Manila to further offer job opportunities.