A Feasibility Study on the Establishment of Profitable and Nutritious Product of Chick n’ Cheese in Quirino Hi-Way Novaliches Quezon City

Authors

  • D. Logrosa
  • A. Corpuz
  • P. Alag
  • J. Amador
  • JA. Quizon
  • Dana France H. Ignacio, Ph. D

Keywords:

contamination, barriers, innovative, direct and indirect competitors

Abstract

“CHICK ‘N CHEESE” was conceptualized and intended for the safety of valued customers. This type of food is good enough to prevent intake contamination to anyone who has weak fighting cells. It is originally a cheese stick, elongated pieces of battered or breaded mozzarella which may be served with ketchup. The researchers decided to create an innovative product that combined CNC Burger and CNC footlolicious which serves as an alternative choice for our target customer. CHICK ‘N CHEESE stall was located along Quirino Highway Novaliches, Quezon City. The only foreseen barriers included the direct and indirect competitors although with competent management skills and the right people working within, no doubt the business will pursue. The researchers did brainstorming during the focus group discussions on the proposed product. Survey was conducted by setting prepared questionnaires while others were doing related studies and industry review about the products. Ocular visit on the proposed site was also made. Several suppliers had been approached to help the proponents in the preparation for the costing. Food tasting was also implemented for product improvement. The targeted location was accessible to the Shrine of Our Lady of Mercy Church in Novaliches, majority of its target markets were the people who came to the church which occupied around 47 percent of the target market, the students from different schools with 28 percent and the rest of the 25 percent are the walk-ins, while 90 percent preferred a combination of chicken and cheese. In comparative survey for product pricing, 70 percent can afford to spend a minimum of 5 to 10 pesos for every purchase of the product. With regard to the packaging, it was unanimously acceptable by all respondents. Using social media promotions is most preferred based on the survey. The location was good and accessible to all customers. Marketing strategy was simple yet effective particularly using social media for promotions. The business scheduling business was fitted to the business. The financial outsourcing to keep the business on-going is well-controlled. Of course, continuous innovations to the product should be no-ticeable to ensure that the mission and vision as well as the business as the business objectives will be achieved.

Published

2019-04-01

How to Cite

Logrosa, D. ., Corpuz, A. ., Alag, P. ., Amador, J. ., Quizon, J. ., & Ignacio, Ph. D, D. F. H. . (2019). A Feasibility Study on the Establishment of Profitable and Nutritious Product of Chick n’ Cheese in Quirino Hi-Way Novaliches Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/2042

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