A Feasibility Study on the Establishment of Ontromey Zone with New Innovation at North Fairview Fairlane Quezon City

Abstract

The researchers business practices are a product of our core belief: to produce unadulterated products sustainability while building strong relationships within the community. As dessert lover, researchers made some twists instead of developing common a ice cream. The researchers decided to develop a tropical ice cream that embellishes Filipino touch. The researchers have come up with a name “ice cream fruit”. Ice cream fruit has its main ingredients of different kind of fresh fruits. The method used on this study is by random survey, direct communications and observations to those people who are always passing through the proposed business location. The researchers also consulted the worldwide web for related studies and industry reviews for quantitative data collection. The researchers used the instruments by means of questionnaires. The data that the survey gave to the researchers states that the area where the business is located has a high demand for burgers and fries. The distribution of respondents’ age ranges from 18 to 30 years old comprising of local residents, students and employees. 49 respondents are male and 51 of the respondents are female which has a weekly budget from 500php to 2000php. The students got the highest percentage of respondents with fifty three percentage ratio (53%) because the business is near the schools. 50% of the respondents said that they eat fruit ice cream very often in a week. Mango, banana, kiwi and apple are the most favorable flavors that the respondents like. Ontromey Zone is a variety of fruit ice cream that combines different ingredients. It is an alternative choice for our target customers. What makes our product stand out among the other product is that, it guarantees satisfaction by reinventing the taste of classic ice cream. The prices of every product of Ontromey Zone are all affordable.