A Feasibility Study on the Establishment of the Pasta Paradise in Camarin, Caloocan City

Abstract

Pasta Paradise is a proposed business that offers delicious and healthy malunggay pasta. This study aims to know the market acceptability of the product and utilized survey questionnaires composed of ten (10) questions to 100 respondents composed of the residents near the Caloocan City Hall where the business will be located, employees of Caloocan City Hall, students, teachers and passersby of which 65 were females and 35 were males. Based on the results gathered for marketing viability, about the 4P’s questions stated in the survey, the proposed business was deemed acceptable. Women were more interested with the proposed product. Regarding price, the researchers applied the cost plus mark-up pricing strategy and the respondents found the prices affordable. About the place, the respondents answered that the proposed location was accessible. In terms of promotion, social media was believed to be one of the avenues on how the proposed Pasta Paradise will be introduced. Finally, majority of the respondents favored providing discount coupon as its promotional strategy. Based on the results gathered and interpreted, the proposed malunggay pasta of Pasta Paradise is acceptable and has the potential to be in demand in the market. However, the proposed business has limited menu or food offerings. The researchers therefore recommend additional products so target customers will have variety of foods to choose from.