A Feasibility Study on the Establishment of Grocnet in Bagumbong, Caloocan City

Abstract

GROCNET is a new version of selling groceries through internet offering free delivery to customers who purchase a minimum of ₱1500 worth of products. However, this may also purchase at the physical store to be located in Bagumbong, Caloocan City. The researchers used survey questionnaires and sought information from 100 respondents residing in Bagumbong, Caloocan City to know their perception about the 4Ps, and also to know if the GROCNET is feasible and if the products and service are acceptable to the respondents. The questionnaire was administered to residents of the area, employees of establishments and companies and students of public and private schools around Bagumbong, Caloocan City. The questions asked by the proponents focused on the acceptability of the proposed product, price, place and promotion. The GROCNET used closed-ended type of questionnaire so that the respondents can choose their best answer. Based on the gathered information, the proposed business is feasible. There were 71% female and 29% male respondents who participated in the survey of GROCNET. In terms of location, 50% of the respondents were interested in the establishment of GROCNET in Bagumbong, Caloocan City. In terms of the price, 60% of the respondents agreed with the prices because of the free delivery while 40% of the respondents did not. In terms of promotion, the main tool that the GROCNET will utilize is a website and 69% of the respondents agreed on its being effective while the 31% didn’t see the website page as an effective tool. In short, the respondents showed interest and acceptance of GROCNET. Significant factors include identifying different information regarding the business, and proper management to help the business operation grow more and develop well. Therefore, the researchers recommend that GROCNET business be pursued and established to make an innovative way of selling goods to customers.