The Feasibility Study on the Establishment of "Veggie Empanada"near Glori Bayan, Novaliches, Quezon City

Abstract

This research focuses on the production of new innovation of Empanada. The vegetable used are eggplant, potato, carrots, cheese and egg. The researchers offers this product to all students walking in Novaliches Bayan. They are also being offered to the commuters. This product was also versatile because of the unique taste and the new filling and texture and it is also healthy. The researchers chose survey as a method in conducting this study because it is much better to use the survey method in some studies because the information that you can gather from the respondents is easy to tabulate. The business called Torpanada (Veggie Impanada) is feasible based on the survey of the study that researchers made, the total layout and the minimal investment needed. The demand for the product rises due to fact that it is a basic necessity for the customers and people to look for an affordable product particularly which that matches their budget and at the same time oversees good health among the consumers. Our products are familiar to the customers but we are still creating new innovation on empanada product so that the uniqueness is the key for our products to be sold. Nowadays, most people live by using social media so our products will be easily known by the use of social media. The distributions shows that based on the findings, 50% of the respondents like the eggplant flavor, 40% likes the chicken flavor and the other 10% likes the tuna flavor. On product innovation, 70% says that they like the new innovation of Torpanada (Veggie Impanada), while the other 30% says they don't like the innovation of empanada. On customer satisfaction, 80% of the respondents says they love the product and 20% says otherwise. In terms of recommending the product, 90% says that they will recommend the product to their relatives and the other 10% says otherwise.