A Feasibility Study on the Establishment of H’ominous Furniture in Christopher Plaza, Lagro, Quezon City

Abstract

H’ominous Furniture is a feasibility study for the establishment of furniture that offer weird designs/styles and customized designs such as chair, table, cabinet and bed. The purpose of the study is to implement the weird designs furniture in the market and to give accomplishment of the customer to buy weird design furniture as a reward for them. It is conceptualized because the number of condominiums and apartment businesses has been increasing resulting to the demand for small and portable furniture which supports the idea of H’ominous Furniture. The goal why the marketers decided to build a manufacturing business of furniture is to meet the emerging needs for convenience and comfort of the consumers. There are methods used by the proponents of H’ominous Furniture. The proponents made a survey checklist questionnaire. The researchers went to Lagro and Maligaya, Quezon City and Bagong Silang, Caloocan City where they distributed them to the prospects target market such as office employees and workers. Each respondent answered 10 questions and the researchers also asked some information that will be needed for the study. The result of the perception of the respondents revealed that majority of them have already visited a furniture shop and they prefer to use wood as the material for their furniture in the house because they are firmer. The respondents also said that they in buying furniture, they consider quality and durability. The respondents also expressed that they are interested in unique weird designs of furniture and are willing to buy them. If a furniture shop will be located along Lagro, Quezon City, the respondents answered it would be accessible for them. The proposed business also offers affordable priced furniture and with better quality compared to others. The researchers therefore conclude that there is a chance that the chair and table will be more marketable compared to the other proposed products of H’ominous Furniture. Because wood is the most preferred material as shown by the results, the company will need more supply of wood materials. The product concept added with creativity and uniqueness of designs will surely make the business viable and eventually, sustainable in the market.