A Feasibility Study on the Establishment of Go for English in #603Brgy. Bagbag Quirino Highway Novaliches, Quezon City

Abstract

English is a vital language to learn. Considering a convenient time to take tutoring sessions, online tutorial session has become the means for interested people. It allows people to take classes at a place and time of their convenience. That is why the researchers came up with a feasibility study for Go for English Online tutoring service that offers different courses in learning English from beginner to professional level. The researchers conducted an online survey with 7 questions to 100 respondents. These questionnaires were used to gather information to the potential target customers of the business including its demographic profile and their preferences in terms of Product, Price and Promotion to determine if the business is acceptable to its target market.According to the survey results, 89% of the respondents are willing to pay for an Online tutor to learn English. Most of the respondents agreed on the price 350 to 500 pesos per session with 91%. It also shows that 89% are willing to spend 2-4 hours per week in aclass session Online, 42% preferred to take a class session Online on Sunday, 98% agreed that learning English is important, 85% preferred to study English Online on their own rather than studying with one or two classmates while 57% agreed with a free trial class and friend referral system. The researchers used a penetration pricing strategy. Though the business will operate online, its physical office will be located at #603 Baranggay Bagbag, Quirino Highway Novaliches, Quezon City. The researchers chosethe target market of the business where English tutors is highly in demand. The researchers will set promotional activities to attract customers and promote the business such as free trials, friend referrals, loyalty cards, discounts as well as promoting the business on social media. This business will help those who want to learn or improve their proficiency in English.