A Feasibility Study on the Establishment of Alis Tayo Adventure Tour in Regalado Highway, Novaliches, Quezon City

Abstract

Tourism is one of the most profitable industries. Nowadays, people are attracted to the adventures of exploring different places. Some people want to travel to relax and bond with their family but cannot afford it because it is costly. The researchers used quantitative method of research study through survey questionnaires. The survey had 10 questions and conducted around SM Fairview, Robinsons Novaliches and Fairview Terraces. Respondents were randomly selected which included students, workers, group of friends, families and couples. A total of 100 respondents participated in the study. The results of this study show that 100% respondents want to experience to travel around Philippines or domestic travel. Respondents who were willing to join with others and visit the unfamiliar places for the first time were 93 % and 7% were not willing to travel unfamiliar places. In results of activities, 40% wanted island hopping,24% wanted team building, 22% wanted zip line while 14% prefer snorkeling. Thirty-two percent of the respondents wanted to book through Social Media, 30% wanted to be visited by a tour agent, 24% prefered to walk-in while 14% of the respondents prefered phone call. AlisTayo Adventure Tour is a feasible tour agency which uses pricing strategy based on service costing by a mark-up of 30% for individual person, 8% for minimum number of persons and 5% for maximum number of persons. Fees include the land fare, air fare, food, accommodation and other fees. The researcher chose to establish its office at Acasio building Regalado Highway, Novaliches, Quezon City because it is surrounded by different malls and establishments which are part of its target market. Promotional activities include distribution of fliers, posting of tarpaulins, jeepney signage, stickers, social media and distribution of company calling card. This company offers selected destination in Luzon, Visayas and Mindanao to promote the spectacular places in the Philippines.