A Feasibility Study on Establishment of Fit and Healthy Mom in #68 Don A. Roces Diliman, Quezon City

Authors

  • Allen Kim P. Dealagdon
  • Charen B. Bermejo
  • Jonathan B. Lozano
  • Melvin G. Guarin
  • Ruby C. Dasalla
  • Joy Evelyn A. Ignacio, RN, LPT, MAT-Bio, SMRIEdr

Keywords:

feasibility study, fitness center, pregnant women, gym, yoga, zumba

Abstract

People nowadays are more conscious about their looks and their health. Activities to promote healthy mind and body have emerged to address these needs. Even females are into physical activities that can help them maintain their figure and keep their body strong. That is why the researchers came up with a business to accommodate females who are interested in being physically and mentally healthy including those who are pregnant. The researchers gathered data with the use of survey questionnaires to to one hundred (100) purposively sampled women respondents at Diliman, Quezon City. The result of the survey shows that respondents’ prefered zumba at 38%, followed by gym facility at 32%, and yoga at 27%. Eighty-two percent have already visited a fitness center and 93% are interested in learning more about health and fitness. It also shows that 53% want to spend doing zumba and yoga for 30 minutes to 1 hour, 25 % agrees to do it for 1 to 2hours while 22% chose 2 to 3 hours. Respondents who agreed for yoga session price of 150 to 200 pesos were at 68%, 201 to 250pesos at 27%. Promotional strategy that respondents agreed with show 45% for social media, 33% for tarpaulin and 22% for signboard with light. Willingness to visit the fitness center in #68 Don A Roces Diliman, Quezon City is 72 % as 80 % finds the location accessible to them.Fit and Healthy Mom is a feasible business that offers services of gym facility, yoga and zumba. Goods such as towel, tumbler and drinks are also available at the fitness center. The pricing strategy used is competitive pricing. This business will be located at #68 Don A Roces Diliman, Quezon City, surrounded by subdivisions, villages, hospital and residential area. The promotion of the business will be focused on social media thru Facebook and print media including tarpaulin, flyers and signboard with lights.

Published

2019-04-01

How to Cite

Dealagdon, A. K. P. ., Bermejo, C. B. ., Lozano, J. B. ., Guarin, M. G. ., Dasalla, R. C. ., & Ignacio, RN, LPT, MAT-Bio, SMRIEdr, J. E. A. . (2019). A Feasibility Study on Establishment of Fit and Healthy Mom in #68 Don A. Roces Diliman, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1615

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