A Feasibility Study on the Establishment of Doritoucious in Bagong Silang, Caloocan City

Abstract

DORITOUCIOUS is a proposed business offering delicius and affordable fried cheddar cheese triangles coated in doritos crumbs combined with beef, egg, cheddar cheese, and flour. The researchers used the survey method for 100 respondents. For additional information, an interview was also conducted. The main instrument of the study was a survey questionnaire with focus on marketing mix. Further, a food tasting was implemented for product improvement prior to introducing to the market. Based from the findings, 92 percent of the respondents liked to eat doritos. This implies that there is a possibility that the product will be feasible to the target market. 40% preferred seafoods, while others chose beef and pork flavours. Projected consumers were willing to payP15 to P20 for a pack of doritos while 20% or 10 of them agreed to pay P21 to P25, 14% of the respondents or 7 were willing to pay for P26 to P30, and 4% or 2 respondents chose to pay P31 to P35. Meanwhile, 86 percent of the respondents eat Doritos occasionally. For marketing purposes, 80 percent of the respondents voted for social media as an appropriate tool to be utilized in promoting the product to the market Doritoucious has a limited product in the firm which is a possible weakness and a threat for the business. Manpower is not enough because of the possible increment on the demand of the customers. It has a limited type of sauces, yet different number of dishes and drinks that could be provided for the customer. Doritoucious is recommended for continuous innovation and development, hiring of skilled manpower, upgrade its machineries and produce something new and different in the eyes of the customers. As it is expected for its continuous development and upgrade said business is expected to achieve its goals in a profitable success.