A Feasibility Study on the Establishment of Burg Ham Park in Regalado Avenue, Quezon City

Abstract

Burg Ham Park is a proposed business offering innovative burger products that are nutritious, eco-friendly and has value for money. This quantitative research gathered some information using survey questionnaires to know the reaction of 100 respondents composed of small business owners, teachers and students to the product of Burg Ham Park. A food tasting was also conducted to gather feedback and improve the product to be introduced to the market. 32 percent of the respondents wanted to try the unique blend of fruit for burger sauce and 66 percent like burger for their snacks. Respondents are willing to pay 30 pesos followed by 50 pesos as most affordable price for a burger. Proximity to school is a convenient place as suggested by the respondents with take-out service and being ordered on a menu board. 66 percent of the respondents prefer a “Buy One Take One” promo for their convenience and budgetary constraints. Social media garnered a highest preference as promotional tool to increase brand awareness. The researchers noticed that the marketing strategy is weak as it uses the normal flyers, and tarpaulins, so a strong marketing campaign should be implemented. A hands-on approach by the owners will ensure its business viability.