A Feasibility Study on the Establishment of Ka Piging Restaurant in Commonwealth Ave., Quezon City

Abstract

A feasibility study of Ka Piging Restaurant is a Filipino restaurant that has an ancestral theme and ambiance for the customers to feel being in the past/home that serves a Filipino dishes from north to south Philippines. The reason why the researchers conducted this is because they want to know what the customers really want to eat and give them and the best quality of food a restaurant has. The researchers used checklist questionnaire in conducting the survey distributed to 100 respondents composed of students, employees, households and construction workers near the proposed location of the business. Each respondent answered 10 questions and interviewed by the researchers to clarify some information that will be needed in the study. As a result, majority of the respondents prefer to have Filipino dishes because target customers are used to know how tasteful Filipino dishes are and respondents are strictly aware by the customer service given by the business and its employees. Most of the respondents like to eat spicy food such as Bicol express. Respondents also love a place which is instagrammable. Ka Piging Restaurant will give them that kind of place to enjoy and cherish their visit. The researchers applied the cost plus mark up pricing strategy and came up with affordable prices. Also, the proposed location of the business is sure to gain profit because of its visibility and accessibility to the target market. The proposed business will provide and produce Filipino foods that are affordable and that promote Filipino cuisine. The proposed business will give their effort to serve customers genuinely and friendly as additional service so they will feel comfortable; this will give them reasons why they should comeback at Ka Piging Restaurant.