A Feasibility Study on the Establishment of Pro-Child Day Care Center in 151 Panay Avenue, Diliman, Quezon City

Abstract

Pro-Child Day Care Center that will offer education for play group, nursery, preparatory and kinder. The business will be located in 151 Panay Avenue, Diliman, Quezon City with an available leasing space and a perfect location surrounded by multiple numbers of residential areas and BPO companies making it closer to the target market of the business with accessibility and visibility of the establishment A total of 100 respondents participated in this study. The survey was conducted on the residents of Panay Avenue to gather information about the respondents’ perception about the services especially to the parents who are the target market of the business. A structured questionnaire was distributed to be filled out by the respondents. The researchers composed 10 questions for the survey to gather information on the acceptability of the product, price, place and promotion of the business. The results show that in terms of service preferences, 92% agreed to enrol their child or children at daycare center. 54% will enrol their child at kinder, 20% for preparatory, 17% for nursery and 12% agreed for pre-nursery. Livestreaming while the class is ongoing is preferable for 86% of the parents. There are 58% of respondents who agreed to avail the school service. Home-school tutor is favorable to 52% of the respondents. Summer classes are acceptable for 67% of respondents. The researchers chose to use the market penetration as a pricing strategy. In promoting the business, the researchers set a marketing activity to attract customers and promote customer loyalty by distributing flyers, posting tarpaulins, having its own website, facebook posting, family day and referral discounts. Social media is one of the key tool in promoting the business through social media the business will inform the parents on upcoming activities, promote packages of the service and will also be the information desk for their inquiries and feedbacks. Pro-Child Day Care Center aims to provide a fun-filled, colorful and conducive place for learning.