A Feasibility Study on the Establishment of Blocks Enterpise in Taytay, Rizal

Abstract

Blocks Enterprise came up with a new business concept on how houses could be safely and strongly built, i.e. by providing hollow blocks that are more durable compared to the regular blocks. It aims to give the reliable, realistic and safe business for its consumer. The researchers utilized 100 (one hundred) respondents from the target market who near Taytay, Rizal and administered structured questionnaires composed of respondent’s demographic profile and 10 closed-ended questions to them. The survey focused on the 4P’s (Price, Product, Place and Promotion) Based on the tallied and interpreted results, 92% of the respondents are willing to buy high quality cement blocks. In terms of price, the researchers proposed the use of the cost plus mark-up strategy. In terms of location, 84% found National Road, Barangay Muzon, Taytay to be favorable. In terms of promotion, Blocks Enterprise will utilize flyers, tarpaulin, social media and other print ads. Based on the survey, 76% want to be informed through flyers, 12% through social media, 9% through text message, and 6% through phone call. The researchers concluded that strategic plan in choosing business location in the centre, where target market can easily catch the attention of the public, is essential to achieve the desired results and increase viability and accessibility rate of Blocks Enterprise. To be able to succeed the business shall continue creating better and more strategic marketing ideas.