A Feasibility Study on the Establishment of Heaven Stairs Funeral Home in Brgy. Rincon, Malinta, Valenzuela City

Abstract

The concept of HEAVEN STAIRS FUNERAL HOME came up from the idea of guiding or leading people to their final and resting place. It has a tagline of “till death do us part” which means giving the customer an assurance that the business will do its best to provide good and satisfying quality of funeral service. This was conceptualized due to the lack of funeral services offered within the area of the proposed location. The business will provide 8 packages with different offerings. It has a uniqueness of completing the packages up to the 40th day from the date of burial, including prayer, live band (optional) and service transportation. It also has a uniqueness of granting the wish of the dead (if any) by providing dress/suit. The researchers conducted a survey to 100 respondents to determine the acceptability of the products and services to be offered, to know if the prices of their packages are affordable, to know if the location is accessible and to know which promotion will be best suited for the target market. The respondents of the survey are chosen randomly and they belong to different status in life. Projected best case scenario for the business shows gain of 5 times the initial capital. High demand will ensure business profitability. Return on Investment can be achieved on the first year of operation. HEAVEN STAIRS FUNERAL HOME’s proposed location is at Brgy. Rincon, Malinta Valenzuela and this was affirmed by the respondents to be accessible because it is located along McArthur Highway near Malinta stop light and Malinta overpass. It is also near People’s Park, schools and universities, city hall, and different hospitals. The researchers came up with the conclusion that the establishment of HEAVEN STAIRS FUNERAL HOME is viable and realistic through hard work and persistence.