A Feasibility Study on the Establishment of Pet F&S (Fashion and Style) in Novaliches, Quezon City

Abstract

Pet F&S (Fashion and Style) is a proposed pet apparel shop that offers products and services that satisfy the needs of pets as well as of the owners. It is a store that provides love, care, appreciation and pampering that every pet deserves. Anyway, owning a pet is, in itself, a gratifying experience. First, having an animal companion can help in improving one’s overall health. Second, it enables the owner to live his/her life with happiness because pets are almost treated like babies. They somehow become members of a family. And just like any human being, pet deserves to be provided with the same needs as them, including the clothes they wear. This is where the proposed business will likely to be accepted because pet lovers know the importance of clothes to their pets and seeing them clothed in fashion is more satisfying for them. The researchers conducted a survey to one hundred 100 respondents and the structured questionnaire formulated became the primary tool in getting feedbacks of how possible the business can catch the target market’s attention and curiosity. All the equipment, materials as well as the initial capital where carefully analyzed by the proponents. Most of them are favorable to the offerings of the business. They gave some recommendations that will probably help to improve the operation of the business.Many of the participants of the survey questionnaires who are mostly pet owners and residents nearby the physical store responded that a pet apparel business is acceptable in terms of location, promotion and price. Most of the respondents are in favor of the product offerings of the business. Customization of pet clothes and free photographs are some of the highest rated responses. The business will be easily recognized through its uniqueness, by monitoring all its aspects and by promoting the business in the market. Based on the generated results, the researchers concluded that majority of the pet owners are willing to purchase pet clothes to secure their pets and make them fashionable. The concept of the business is unique and uncommon in the place where the store is located. It also has a trademark which is pet clothes customization. The acceptability of the proposed business’ 4Ps –product, price, place and promotion –and the skills and commitment of its employees proves that the business will create a big impact in the market.