A Feasibility Study on the Establishment of Chill ‘N Voice in Robinsons Novaliches, Quezon City

Abstract

Chill ‘N Voice offers entertainment not only for music lovers but also for everyone who would like to take a break, sit back and just enjoy life. It will be competing against Karaoke Hub and Quantum, but will offer promotions, excellent customer service and clean, secure and cozy environment to the customers. The researchers conducted a survey to 100 participants through giving out of questionnaires along Brgy. Pasong Putik, Novaliches, Quezon City. Each questionnaire contained 10 questions to gather information from the respondents and to know their opinion about opening up a karaoke entertainment business. The survey considers respondent’s gender, age, social class, salary or allowance, promotion, location, pricing, frequency of visit to other karaoke establishments and for what reason, and the kind of room one likely to take when availing the service. Results were presented through percentage in pie graphs. Most of the participants are female, taking up the 64%, all of whom were chosen randomly. Many of the participants mentioned that the location of the karaoke establishment is accessible and that karaoke is a stress reliever and not just a past time. They also said that pricing is affordable for the services and goods that are being offered for the most part. And of all the types of promotions presented, discount is the most preferred. Results also showed the same thing. It is feasible in terms that karaoke service is being patronized by almost everyone, for many reasons ranging from being into music, hobby, or just for simple recreational activity, or pure enjoyment or entertainment. So, the probability of the business to become successful and be able to survive in the industry is higher than average. Important elements, such as the location, kinds of services being offered and also the marketing plan and most importantly, the structure of the business and the management itself are significant.