A Feasibility Study on the Establishment of Batatas Dulcedelight “Cream Pie “In 661 Quirino Highway Brgy. Bagbag, Novaliches, Quezon City

Abstract

The researchers collaborated with the idea of modern cooking and healthy food in order to produce a dessert cream pie made of vegetable so that everyone can eat it. The proponents thought of the business name when one of them craved for a baked cream pie. They decided to make a cream pie in a cheapest way of cooking with healthy benefits. Finally, the proponents came out with the own word BATATAS which means sweet potato in English. The pie that they had innovated was flavored with cream cheese. They also made it a little bit more unique with touch of fruits by using fruit flavored cream like mango and apple with additional chocolate flavor for those kids who love chocolates. That is why the Batatas Dulce Delight conducted a survey at Brgy. Bagbag, Novaliches, Quezon City with 50 respondents. 24% of the respondent preferred to eat mango flavor for the cream pie, while 18% liked to eat cream pie with a flavor of chocolate, of the lastly, 8% opted to apple flavor. In the business world, factors to be considered are the 4P’s namely product, price, place/ location, and promotion. Everything will be gain if these for factors will undertaken in every business. The information gathered from the respondents will be a great help in maintaining the quality of the product, considering the finances incurred by the company as well as the feasibility of the target site and how will be the product be appreciated in the market. The researchers recommend that there should be a monitoring on the viability of the product and the profit being obtained.