A Feasibility Study on the Establishment of Delidough (Home of Stuffed Dough) at 46 Dumalay, Novaliches, Quezon City

Abstract

This research was focused on establishing a business food stall named Delidough located at 46 Dumalay Novaliches Quezon City that offers unique taste, healthy and affordable food to sustain their needs and wants. “Delidough” is a product innovation of Donut twisted instead of Bavarian flavor filled Delidough a hotdog inside. Some processed foods like longanisa, Hotdog and cheesedog flavour were applied. The researchers used the survey method with 100 respondents to the random ranging from students, Marketers, Vendors and other people passing-by the store at 46 Dumalay, Novaliches, Quezon City. These are according to the data gather for survey at the location of at 46 Dumalay, Novaliches, Quezon City. 1123 Metro Manila. The researchers came up with the price based on the costing that made in their own. The product price is base on the filling of the donut. The cost of delidough hotdog is 8.81 pesos, delidough cheesedog is 11.15 pesos and delidough skinless longganisa is 14.49 pesos. The respondents answered 82 percent for 30 pesos, 8 percent for 60 pesos and 10 percent for 100 pesos. The researchers target location are Bulacan, Sauyo, and Novaliches. The researchers business offers a unique product because the delidough products are similar to waffles. Its fillings are incomparable in the other doughnuts in the market. The researchers had the opportunity to make different varieties of the product and with the possibility of opening more branches in the Philippines. For the employee to be qualified, he/she by a graduate of at least two year course with one year experience in the related job. To make sure the quality of the food are good to the customer because this is nutritious, the dough are made of vegetable like squash and surely this is kids will love. The company should be able to maintain the quality of the product for continues consumption of the customer. The name of the game is, “gain more profit”.