A Feasibility Study on the Establishment of Easterflan Variety of Flavors at Cielito, Camarin Caloocan City

Abstract

EASTERFLAN is a proposed business offering flavored leche flan served in an eggshell. 100 respondents at Cielito Centre, Caloocan City were interviewed. Results shows that respondents liked the different flavors such as Lecheese, Gelato flan, Banana flan, Choco flan and Plain lecheflan. 42% of the respondents preferred to eat cheese flavor, 20%for choco flan and Gelato flan while 18% for Banana flan. The prices of the product was based from the costing and the flavor that the researchers prepared. Plain lecheflan cost was 21.00 pesos, Lecheese 23.00, Choco flan 23.00, Gelato flan 22.00, and Banana flan 23.00 pesos. Promotion such as flyers, banners, keychain, coupons, reward cards, foldabe fans, calendars, stickers and social media will be utilized. In management viability, most of the problems are about the employee’s tardiness and attitudes, so the researchers have made some policies with the right punishment or consequences based on the level of their violations. Financial viability is about the financial funds of the business. Using non measurable ingredients can cause a lot of money so the management needs to watch it properly. Technical viability, one of the main problems of the business is about the ingredients needed in production. There are times that some ingredients, specifically the availability of eggs can be affected by bird flu. The researchers stick with the main and trusted supplier to avoid this situation.