Feasibility Study on Establishment of Readhacks Cafe in Edsa Muñoz, Quezon City

Abstract

This research focused on establishing a bookstore with a cafe with a brand name Readhacks Café “Interactive Coffee Shop” offering different genres of books and a tablet rental while serving coffee, frappe, and cake, where customers may enjoy reading and browsing. The researchers conceptualized this type of café bookstore for customers who want to relax their minds. The researchers named the business “Readhacks Café.” “Readhacks” came from the word “read,” representing a book, while “hacks” means entering general usage with a new technological sense of “solution” or “work-around.” This is similar to the phrase “life hack, a strategy or technique adopted to manage one's time and daily activities more efficiently.”The business will belocated at 1197-A EDSA, Muñoz,Quezon City. For this feasibility study, the proponents used the data from 100 respondents through a survey questionnaire. The service and product are unique because the café offers books with different genres, and the café also offers beverages and cake for the customer who wants to enjoy reading while eating. The results of the survey showed that 100% of the respondents are familiar with different bookstores. Hence,the proponents expect that potential customers will visit Redhacks Cafe. A total of 36% of the respondents go to bookstores to buy books, while 32% of the respondents avail of other services being offered by the bookstore. A total of 28%of the respondents purchase school supplies,and only 4% of the respondents are looking for music supplies. Readhacks Café was forecasted to have a 10% increase in service revenue annually. The cost of sales was forecasted to increase by 10%. The business paid the salary expense and will annually increase by 2%. Readhacks Café will accommodate 100 sales per day, and it will breakdown by different kinds of business offerings. The rent expense of the business was forecasted to increase by 2% yearly. Utility expenses will have an annual increase of2%. The miscellaneous expenses was forecasted to increase by 2% yearly. Readhacks Cafépaid the advertising expense, amounting to P2200, and it is assumed to have an annual increase of2%.Keywords: