Feasibility Study on Establishment of Batang ‘90s in Novaliches, Quezon City

Abstract

This research wanted to propose a playground business named Batang ‘90s. The business offers different classic games, and it will also have a tie-up partnership with different schools and companies. Batang ‘90s will be located in 787 Tagumpay St.,Brgy.Gulod,Novaliches Quezon City. The business competitors will be a nearby amusement park and stalls offering different activities. It is the guidelines in performing their responsibilities to ensure the success of the business. The target market of Batang ‘90s students from different school levels and people who want to play and experience the ‘90s game again. The proponents primarily considered focus group discussions and participants’ observation as possible research methods due to the behavioral elements contained in this research, followed by an ocular visit to the business site. The proponents used survey questionnaires with 100 respondents. The first part of the questionnaire consisted of demographic questions related to age, gender, and questions related to the professional role of the participants. These questions were designed to address the feasibility and viability of the business in terms of the place, price, and promotion. Financial costing and statements were analyzed to ensure the decisiveness in opening the business. Based on the survey, 89% of the respondents were familiar with Batang ‘90s games. A total of 85%of the respondents were also familiar with the amusement center, and 78% of the respondents were eager to visit as such. Among Batang ‘90s games and based on the survey, 19% of the respondents want to play patintero, 16% of the respondents prefer tumbang preso, and 14% of the respondents prefer luksong baka. The respondents wanted to visit an amusement park similar to Batang ‘90s with their friends where they can spend and enjoy for 1–2h. The researchers came up with the following financial projections. The financial plan consisted of an income statement, projected financial position, cash flow return on investment, and a statement of changes in equity. The researchers forecasted that Batang ‘90s will have a 10% increase in service revenue annually. The cost of sales was forecasted to increase by 10%. The changes in owner's equity with the starting capital of P200,000 per each of the partnership was added with the net income (P344,993.6) by the partner. The ending capital of the business is the new capital of the second year of the business operation. The return of investment of the business on its first-year operation was forecasted to be37.53%, and it will follow the next ROI of the business.