A Feasibility Study on the Establishment of Jakes Café in Quirino Highway, Novaliches, Quezon City

Abstract

As the popularity of the internet continuously to grow at an exponential rate, easy and affordable access is quickly and necessity of life. Jakes Cafe provides communities with the ability to access the internet and share internet experience in a comfortable environment. The uniqueness of the Jakes Cafe from other computer shop is that the account will be used if they want to pause the time they pay and if they will return the time they paid will resume. Jakes Cafe has 3 division that is composed of research area, gaming area and waiting area. This study used quantitative research method as a tool in conducting survey questionnaire to 100 respondents that composed of student, workers, professional in brgy Gulod Quirino Highway novaliches Q.C to determine its marketing viability. This study also utilized financial statement to know its financial growth in the future. The resultof the survey based on the research is that 85% of the respondents agree to have computer shop near in the area becuase it will be useful as a medium for their study and entertainment. Also. 55% of the respondents are willing to spend money for renting a computer shop to cater their needs. 95% of the people agreed on the location because it is very accessible and convenient to them for the promotion, survey shows 90% agreed that advertisement is very useful in making name in the industry. As the years past, and the rapid changing of the technology, computer shops are still existing in the market because many students still need this equipment for their study and entertainment. Jakes cafe will cater the needs of every student and gamers that cannot afford to have a laptop. Jakes cafe give a service that is very affordable and budget friendly and build rapport with the customer in servicing them the best.