A Feasibility Study on the Establishment of Florabelle Flower Shop and Gifts at Brgy.Gulod, Quirino Highway, Novaliches, Quezon City

Abstract

Due to the lack of flower shops within target business location, the researchers found out that it was very timely to build a flower shop along the target location. According to the people living near the area, most of them have a hard time buying affordable flowers. That is why Florabelle Flower Shop and Gifts is really feasible to due to the high demand. This study utilized survey questionnaire method. A total of 100 respondents with 42 males and 58 females were the respondents. Majority are employed professionals and working students. Moreover, the researchers also applied the four financial statements to test the level of profitability, liquidity, and solvency ratios in terms of financial viability in pursuing the study. The target market are nature lovers, working professionals, students and those who are devoted to church within the area of Novaliches proper. The researchers found out that based on the result of the survey, 81% said that it is acceptable to build a flower shop business along the target location. Additionally, the products and services, and pricing got a high percentage in terms of the level of acceptability. On the other hand, only 19% said that it is not acceptable. This indicates that the proposed study got an escalating rate in the level of profitability and high liquidity and solvency ratio. This indicates that the study has the capability to operate and gain high revenue because of the high demand of floral products along the Novaliches proper. The results demonstrate the need of floral products along the business’ target location. So the Florabelle flower shop will be a good addition to the florist industry.