A Feasibility Study on the Establishment of Stress-FreeCafé at 103 Chronicles Street, West Triangle Avenue, Quezon City

Abstract

Stress Free Cafe is a coffee shop that serves hot and cold coffee and desserts in a cosy environment. It offers free WIFI access, electric socket for gadgets and books. Descriptive method was used to determine the market viability of this coffee shop business in its location. The main purpose of this study is to determine and analyse the demand of the target market of students and employees near the location. The business will be able to achieve its goals if the target market’s expectations are. Financial aspect was used to determine the financial viability of the business. Most of the respondents in this study were comprised of workers near the establishment. Most of the respondents were single, female and within the ages of 18 to 25 years old. This study projects the success of the business financially based on the Café’s capability to provide quality product and services. The sales or revenue of the business can support and maintain the business operational and other expenses. The results show the areas for improvement and the need to continuously improve business offerings to meet people’s satisfaction that change over time. Putting a café near the schools and business establishments is a good starting strategy because there is a lot of potential customers. The researchers suggest to treat every customer as a family in order to develop a long-term relationship with them and be aware of the latest technology and social media trend.