A Feasibility Study on the Establishment of Pizza Pao in #35 Barangay Talipapa, Novaliches, Quezon City

Abstract

Pizza Pao was produce by the owners of the business who decided to innovate the two products. This was formed of the results of observations regarding people who seek foe the latest trend specification in terms of food. In addition, this is to satisfy those people who love both pizza and siopao. Pizza pao is the best food to serve during family gatherings to make best bonding and build a happy moment together with your love ones. Pizza pao is a food that everyone can afford. Most of the target customer are the people who can’t prepare meal in a certain time.The research method used is qualitative research. The researchers used survey questionnaire and distributed to 100 respondents which composed of students, non-professional, professionals workers. To determine if the pizza and siopao combination is acceptable by it’s prospective target market.The study also utilized financial statement to know the viability of the business. Based on the Financial statement the researchers found out that the business is viable with 42.21% ROI of the first year and will increase during the continuous operation of the business. And the business found out that the possible prospects mostly are the students who got 64 respondents which favour the proposed business because the business isvery near at the school and highschool buildings. While the professional workers got 30 out of 100 respondents which are enough at least the prospective customer are there. Nowadays there are a lot of pizza and siopao store, the researchers suggested the Pizza pao who combined the two products to become one. Pizza pao should add customer value and also provide affordable price to attract more customers and gain customer loyalty.