A Feasibility Study on the Establishment of PARAISO DREAL Floating Restaurant at La Mesa Ecopark, Danhill East Fairview, Quezon City

Abstract

The researchers learned that there are lots of activities that can be done in the water that is why the researchers came up with this study to know if operating a floating restaurant will be feasible. Site selection, competition and financial analysis were made through qualitative research such as observations and interviews. Marketing aspect was made through quantitative research such as self-administered questionnaires or surveys with close-ended questions given to 100 respondents randomly and was conducted inside the Ecopark. The question of starting a floating restaurant in La Mesa Ecopark wether it will have competitive adantage, 74% of the respondents agreed and 22% didn’t. For Php. 10 and up pricing of dishes, desserts and beverages and for a floating restaurant experience, 72% of the respondents said yes and 28% did not. For the question if they are familiar with La Mesa Ecopark, 76% of the respondents were familiar and24% were not. And for the question of what time they prefer for the business to operate daily, 43% of respondents prefer 6am to 5pm followed by 7am to 5pm with a percentage of 35% and 8am to 5pm with a percentage of 22%. The findings of the study confirmed that in order for the business to become feasible, businesses should improve their strategy so that the business can easily reach and persuade wider target market.