A Feasibility Study on the Establishment of Meals on the Go in Celina Drive Bagbag Quirino Highway, Novaliches, Quezon City

Abstract

Food is the main source of all people to become healthy and food can provide nutritional support to all organisms. Meals on the go business is a combination of rice, dish and drink meals on the go we offers homemade meals in one cup for easy consumption of the target customer. The idea of the business came up from one of the problems of the Filipino's in terms of insufficient consumption on time.This study used qualitative research, through survey questionnaire to 100 respondents composed of students, workers, commuters and the resident of Celina Drive Bagbag, Quirino Highway Novaliches Quezon City. Meals on the Go conducted a survey to find out if the business would give satisfactions to its target customers. The study also utilized financial statement to the gross sale of Meals on the Go is expected to increase by 2% annually. The business found out that 62% of the respondents market of the business Meals on the Go does not have enough complete meals and 85% agreed that the business product offerings would give them satisfactions. The financial statement it shows that the return of investment of this business reached 286,638 ROI of the first year of its operation.The researchers wanted to have a dine in area in the near future while the business is growing by offering a product that would give satisfaction to the customers with having a variety of product offerings. Meals on the Go is expecting to innovate the raw materials of the business like having an own machine that can make a cup and not to have a supplier for it.