Evaluating Geographic Placement as a Factor in Coffee Shop Business Growth

Vol.3, No.1A

Abstract

This research was carried out to determine the prospective business expansion of Cafe Tribu into a well-known establishment in Bagong Silang Caloocan City. The researcher created this study to transform Cafe Tribu in Bagong Silang into a widely recognized site where Cafe Tribu meets its daily needs and makes a profit in future company expansion. As a result, this study evaluates the potential for Cafe Tribu to grow into a well-known place in Bagong Silang, Caloocan City, so that we can develop guides that will lead each consumer to remember the location. This study utilized a qualitative descriptive research method that analyses non-numerical data to understand concepts, opinions, or experiences. This study utilized a simple random sampling technique of a subset of individuals randomly selected from a population of interest. This advantage occurs because the sampling structure happens within specific boundaries set to reflect population groups. The study revealed that most are 15-25 years old and purchase daily. It also revealed the geographic placement as a factor in Cafe Tribu's business growth. The researcher recommends that Cafe Tribu make things easy for its regular customers by giving them something familiar, like a catalogue to help them recognize what they want and continuous improvement to satisfy customers' needs, on the parking lot, internet connection, and menus for business growth. Cafe Tribu has to improve its relationship with its customers in the parking lot. Furthermore, Cafe Tribu must have a strong internet connection for customers to enjoy their time in the store. Study and do some research to create a menu that provides satisfaction and meets the customer standards in the business and for the geographic placement in terms of accessibility, visibility, and store space. Cafe Tribu should create more techniques, strategies, and promotional activities to maintain and gain customers. To attract customers to the business location, to make them feel safe inside or outside the store, and to spend their time staying at the store enjoying the food and ambience.