A Feasibility Study on the Establishment of Palicious in Commonwealth Market Quezon City

Abstract

Palitaw is another product of rice that originated in Pangasinan, a province in the northern part of Luzon, Philippines. It is a well-known Philippine delicacy eaten as either snacks or dessert, in a white oval or circular, flat sugary form. Derived from the Filipino word “litaw”, which means “to float or to surface,” it is a scientific phenomenon on its own. In addition, palitaw is originally made washed, soaked, ground sticky rice or “kaningmalagkit” –however, some use glutinous rice flour or any packaged rice flour to minimize the time in grinding and soaking the sticky rice. The researchers randomly selected 50 respondents in Commonwealth Market Quezon City. The set of questions were given for them to be answered. Moreover, comments and suggestions of the respondents had been collected and served as a guide for the improvement of the proposed product. In the same way, the researchers consulted an accountant for the financial aspect of the study.The proposed product of the proponents was on its right way for the product innovation. Based on the data gathered, the product has a potential in the market in terms of its taste and flavor. Furthermore, it had been observed that the demographic profile of the respondents affects the result of the survey. Thus, the percentage distribution of the respondents in terms of their favorite delicacy had also given a great impact on the future success of the product. Palicious concluded that advertisement was one of the effective marketing strategies to make the product well-known for the consumers. Thus, using social media like Facebook, Instagram and Twitter were also effective in promoting the product. In addition, the chosen location was good as it was visible to the target customers.