A Feasibility Study on the Establishment of RM Upholstery Shop in Quirino Highway Novaliches, Quezon City

Abstract

The RM Upholstery shop is a maker of a brand new solo set with its additional service a “ Home service”. It is located in retail shopping center, Quirino highway, Novaliches, Quezon City wherein the target market meets. Quezon City is known as the City of Stars. It aims to provide a superior quality products with different fabrics and leathers and customized designs of solo sets that will surely satisfy the needs of consumers. The researchers used the quantitative type of research instrument were being validated before it will be distributed to the respondents. A method being used is a closed ended questionnaire which allows the respondent unlimited number of possible answers in detail and clearly responses. The information and ideas collected proves the visibility of the plan. Secondary data were also used such as related studies and industry review. The respondents agreed that the product and services being offered are affordable for them to purchase, while the location analysis most of the respondents said that location is easy and accessible for them to go to. So that we can rely that the business is viable to operate. The overall survey and interview contains/affirm the four aspects of the plan. The RM Upholstery Shop purpose in establishing the business is to help consumers by giving them superior quality but affordable sala set prices that will help them drives their fashion with their houses, offices, hospitals, hotels and etc. Before the survey and interview, the entrepreneurs decided to promote their business by having an advertising tool that is through fliers and tarpaulin. Tarpaulin was being posted on the front of the store and other areas near the location and fliers distributed to the customers who come into the store. Technical aspects revealed that proper monitoring to the trends must be observed for them to know how to offer a product/ services that will fit to the customers’ wants, needs and preferences.