A Feasibility Study on the Establishment of St.Francis Generic Drug (Franchise) At 376 General Luis, Caybiga, Caloocan City

Abstract

St. Francis Generic Drug Store belongs to the Pharmaceutical Industry. The business will be established at 376 General Luis, Caybiga Caloocan City, knowing that the area doesn't have any drugstore nearby this is a great opportunity for the business. The main business purpose is to serve every Filipino with their service and great quality of medicines in an affordable price. The entire study was conducted by the researchers to determine if the business is feasible to the proposed location.The researcher uses qualitative and descriptive type of research. The number of samples was 100 which stand asa variant of the general population; this variance was definitely obtainable and applicable for a statistical test. The target places where subdivisions, offices and barangay health center. The main instrument of the study was surveyed questionnaires, were designed and administered. Another method that was used is the personal or Face to Face interview, which the response rate has been usually higher as the respondent typically found it difficult to refuse an interviewer face to face.The result of the study is evident that a drugstore is a viable business in the area, and that the place of business is easily accessible to the target consumers, and that the researcher can operate the business easily because of the training given by the mother company, and the manuals of operation.St. Francis Generic Drug Store belongs to the St. Francis Square Group of company, a known real estate and high-rise building developments in the country they venture into retailing and opening of a generic, drug store, they offer quality products at competitive and affordable prices so that Filipinos can have access to decent and affordable medicine.