A Feasibility Study on the Establishment of Reify Stamp and Printing Shop in Barangay Gulod, Novaliches, Quezon City

Abstract

The reify stamp and printing shop study aims to provide solutions to budget minded business owner who needs affordable quality signs and banners, which will increase their presence in the market, as well as providing rubber stamp for their office workers who are receiving or releasing document, having a stamp especially in the office it can increase productivity. It can reduce the workload by just stamping instead of writing manually. A multiple method design was used. Using a closed ended questionnaire which allowed the respondents’ unlimited number of possible answers in detail and clarify responses. Another method used was the personal (face to face) interviews, which the response rate was usually high as the respondent typically found it difficult to refuse an interviewer face to face, the data and information collected proves the viability of the study. The survey results affirm the four aspects of the study, the marketing viability which concludes that the place of the business is accessible for the target market and making it a strategic place for the business. The technical viability which all government ordinances can be easily obtain, the management viability, the human resource capital are available in the area, and lastly, the financial viability in the financial simulation shows the liquidity of the business and the return of investment.Once the product of Reify Stamp and printing shop adopt in the market, the business will focus on promoting in the product by using different kinds of advertising activities such as giving flyers or able to tie up in other business to know if the product or services are enough or there’s a need for improvement. Once the business meets’ the customer satisfaction the customer will grow rapidly the sales will increase at this stage the business will have their expansion and it might feel that there is almost a routine like feel to running the business. The staff is in place to handle the areas that the owner will no longer have time to manage.