A Feasibility Study on the Establishment of Taleo Sandwich Station in Sauyo Kingspoint, Novaliches Quezon City

Abstract

Taleo Sandwich Station is a proposed business offering innovative sandwich product with improved fillings with the use of healthy ingredients. Survey questionnaires were administered to 100 randomly selected respondents around Sauyo compound. Food tasting was done to gather feedback on the products. 52 respondents were aged 20 and above while 64 were female and 36 were male. 40 preferred to use a menu book in taking the order. As the business location was crowded, 86 percent agreed on the viability of the location. 96 of the respondents chose kangkong patties due to its nutritious and health benefits. To increase brand and product awareness, 74 percent believed on food tasting. The availability of social media is the easiest and the most economical tool to promote or introduce the product in the market besides using the tarpaulin and distributing flyers. Selecting quality people to man the business is very essential for the success of Taleo Sandwich Station. The proponents are very confident that people will love Taleo sandwich and it will penetrate the target market.