A Feasibility Study on the Establishment of Vegetable Dumplings at Victoria Village, Canumay East Valenzuela City

Authors

  • A.I. Llovia
  • M. A. G. Maagma
  • S. M. T. Nombre
  • B. G. R. Revilla
  • R. J. C. Victoriano
  • Dana France H. Ignacio, Ph.D.

Keywords:

dumplings, dough, related studies, industry review, wholesale

Abstract

Some of the problems that the customers encountered are related to the tastes particularly when they are eating vegetables. Hence, vegetable dumplings have been proposed for establishing a business. The researchers chose this dumpling business because it is now very popular not only in the Philippines but also in other countries. The researchers decided to innovate vegetable dumplings with varieties of garlic rice with omelet, rice with bagoong, and cili bagoong. It has ground shrimp with carrots, skinless with squash, and fish with bean sprout. Generally, dumpling is a broad classification for a dish that consists of pieces of dough (made from a variety of starch sources) wrapped around a filling or dough with no filling. Dumplings may be prepared using a variety of methods, including baking, boiling, frying, simmering, or steaming, and are found in many world cuisines. The insights of the business are different healthy vegetables because nowadays dumpling is prominent hence created a new version of dumplings called “Vegetable dumplings”. The business will be put up in Paso de Blas, Valenzuela City.A random survey was applied for 50 respondents. Related studies and industry reviews were also conducted.Food tasting was implemented. A site visit was made by the proponents to ensure viability of the business location. Based on the survey, the respondents were satisfied to our innovation of dumplings such as ground shrimp with carrots, fish with beans sprout, skinless with squash. Their willingness to buy the product is obvious considering its location is accessible as it is near the bus terminal, school, factories, and other establishments. Social media gave much importance on promotional activities garnering a 60-percentage ratio to increase brand and product awareness. Vegetable Dumplings can expand customer base beyond geographic areas where the store is currently located.A great opportunity to add more products and branches is sought. Although employees are not competent in the production aspect, nevertheless extensive trainings will be provided accordingly. For safety and security, CCTV cameras should be installed within the store premises. As the business is lacking the capital budget to meet the demand, the concept of product delivery service and wholesale are thought.

Published

2019-04-01

How to Cite

Llovia, A. ., Maagma, M. A. G. ., Nombre, S. M. T. ., Revilla, B. G. R. . ., Victoriano, R. J. C. ., & Ignacio, Ph.D., D. F. H. . (2019). A Feasibility Study on the Establishment of Vegetable Dumplings at Victoria Village, Canumay East Valenzuela City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/2018

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