A Feasibility Study on the Establishment of “The Salad House” in Vicas Camarin Caloocan City

Abstract

Salad House is an original concept that combines different unusual ingredients. It is an alternative choice for the target customers. What makes the researchers product stand out among other products is that, it guarantees satisfaction by reinventing the taste of classic salad by adding a variety of toppings. The researchers used random method of conducting survey with 100 respondents including food tasting of the proposed product to be introduced in the market. Furthermore, a collection of data related to the menu and procedures of making and creating innovative salad was also conducted. The researchers considered four factors in the marketing aspect of the business namely the products, prices, place and promotions. To determine the quality of the product, the researchers used the assessment scale to 100 respondents using the criteria on texture of the product, appearance, promotions, cost of production and packaging. Based on our survey, 65 percent of the respondents eat salad and Pork salad is the most preferred garnering. With regard to the location, 100 percent of the respondents unanimously agreed that the business is accessible with potential growth. Further, the prices are 100% percent acceptable with the respondents. On the promotional aspect, 45 percent of the respondents used to share through advertising while 20 percent is for personal selling and 35 percent for public relations. The aforementioned survey conducted was taken from 100 population whereby considered as potential customers and residents in Vicas, Camarin Caloocan City, with 55 percent were female and 45 percent were male. The ages range between 25-30 garnering 40 percent of the total population while ages between, 16 -20 got a 25 percentile. Majority of the respondents were single with 95 percentage ratio, hence it reflects a growing number of single persons who tend and prefer to eat salad. The result of this feasibility study represents what and how proponents understood the implementation of the proposed business. The proponents are confident that the location is viable as it is surrounded by large population and considered to be prospective markets. Furthermore, the proponents marketing strategy is simple, yet effective and the idea of using social media is a good and economical way to increase brand awareness. The financial stability is acquired based on the projected and budget-et to ensure the safety and success.