A Feasibility Study on the Establishment of “Let’s Dough Healthy” in Kings Point Road Barangay Bagbag, Novaliches, Quezon City

Abstract

Dough nut is popularly known in many countries prepared in various forms as a sweet snack this could be prepared at home or be purchased in bakeries, supermarkets and food stalls. The researchers came up with an idea different and unique in its own way by creating an innovative doughnut product ensuring that it has its own taste compared with the others. The researchers also decided to make its own recipe that would make the customers surely love it. As far as the proponents’ observation is concerned, it seems foods. After that realization, the researchers did some research about sweets that the young ones loved, and ended up with its very own “Let’s Dough Healthy”. A related study on the product had been collected using primary and secondary sources. Its key drivers and barriers had been identified, focusing on SWOT analysis. Further, the researchers also looked for different prominent doughnut shops and reviewed their success factors. The proponents also made extensive effort to analyze its target market. A survey was conducted with 100 people with focus on marketing mix. Result of the respondents like to eat doughnuts at a 90 percent price between 20 pesos and 30 pesos, whereby 51 percent wanted to buy per piece. As the proposed business is located in Kingspoint Road, Bagbag, Novaliches, Quezon City with a commercial space of 50 m2, 70 percent agreed that it a convenient place for the business. Based on the survey, 63 percent of the respondents are willing to recommend the product to their families and friends. Researchers assessed the general understanding of the market place, the costing and pricing systems utilized by the company, the effectiveness of promotional activities, customer demographics, and the movement of products and/or services from the company to the customer. Let’s Dough Healthy has its potential to compete within the proposed business location considering its strong marketing campaign for brand and product awareness. The business also evaluated its management strength, structure, and depth. The ability to continue achieving its operating objectives and fulfill its mission over the long term is adherent, making this business profitable and successful.