Evaluation of Sales Promotional Tools of Mr. Breals Shawarma: Basis for Improving Promotional Program

Vol.4, No.1

Abstract

Mr. Breals Shawarma is a fast-food restaurant. The company was founded on July 29th of
2021, during the pandemic, which allowed them to position the brand and increase sales.
Mr. Breals Shawarma is a fast-food restaurant. The company was founded on July 29th,
2021, during the pandemic, which allowed them to position the brand and increase sales.
The findings of the study revealed that the majority of the respondents are 16-25 years old,
female unemployed, and availed of price discounts. The respondents evaluated Mr. Breals
Shawarma's sales promotion as “Effective.” The overall result obtained a weighted mean of
3.05, interpreted as effective. As revealed, the problem encountered by the respondents is it
has limited visibility and display.
The results revealed the following recommendation: use a variety of discounts, including
bundled discounts, customer loyalty discounts, volume discounts, and many others. Include
means for acquiring the price reduction promotion, as well. Mr. Breals Shawarma should
begin creating a website to promote their free shipping promotion in order to reach more
people and attract more customers. Include detailed instructions on how to take advantage
of the free shipping promotion on the website or on a social media post to avoid misleading
claims about the deal. Mr. Breals Shawarma should boost its buy-one-get-one offers by
giving additional products to customers, such as purchasing three get-one free drinks or
other items, and so on, to improve its effectiveness and attract more clients. Mr. Breals
Shawarma should start a sales campaign before and throughout the holiday to boost the
impact of the promotion.