The Effectiveness of Social Media Marketing in Small Businesses at ABM Students at Bestlink College of the Philippines

Vol.3, No.1C

Abstract

Social media marketing allows us to promote our desired cultural mission. This research aims to state the effectiveness of social media marketing in small businesses and its effectiveness in today’s pandemic era. In this research, we have stated the different types of social media marketing platforms and their uses to serve ads. The quantitative-descriptive design is used and adopted in this study. This study aims to determine the Effectiveness of Social Media Marketing in Small Businesses towards ABM Students at Bestlink College of the Philippines. The aspects that influence the efficiency of social media marketing in small enterprises must be identified. To get the answers we are looking for from our respondents, a survey questionnaire is the tool we implemented in this study. The researchers used purposive sampling techniques to survey the Accountancy, Business, and Management students. Results revealed that some students have a business and find social media marketing effective to promote their business products/services. 

Therefore, the researchers conclude that using social media marketing for ABM students to grow small businesses is effective, especially for starters like students. They can manage to do multiple things with the help of using social media as a tool to enhance and improve themselves as an entrepreneur or as a business-minded person. Businesses are how many people get their jobs. Some businesses run as small operations in a single industry, while others are large operations across many industries worldwide. Social media marketing for students in business is using any social media platforms or websites to promote a product or service. It also directly communicates a brand and messages to your target audience. It gives life to your products and services. It reflects your firm's personality, values, voice, and mission. It's not enough to add your voice to the mix. You must stand out, be distinct, and lead the discourse.