A Feasibility Study on the Establishment of Aphrodite Home Salon at Rolex Street, Brgy. Greater Fairview, Quezon City

Abstract

Aphrodite Home Salon is a beauty shop that offers a variety of cosmetic treatments and services for both men and women. This salon will offer home service. The purpose of this is to reach out busy individuals who have no time to visit the salon. The researchers used different kind of methods such as location site analysis and financial analysis. Qualitative research like survey questionnaire was given randomly to the 100 respondents from the age range of 18-50 years old around the area. Thetarget markets of the business are those non-working mothers, professionals, students and party goers within Fairview, Quezon City. The survey results were interpreted and analysed by the researchers. This study found out that most people visits the salononce a week and there is no salon that offers a home service with skillful employees. If there’s any, only those “fly by night” or not a certified hairstylists and manicurist who perform home services as their sideline. Home service of the business also gets a favorable result for it is new and convenient. The proposed place of the business is accessible and visibly situated and surrounded by business establishments. Financial aspect result of this study shows that, the business’ Return on Investment (ROI)is increased by 119.66% on its first year of operation and will continually increase on the following year of its operation. Establishing Aphrodite Home Salon is in demand due to its unique offerings for it is convenient to the side of customer. Continuous adaptation of the latest trends hairstyles and make-ups would be a great strategy and recommendation in order to successfully gain the customer loyalty and have a strong position in health and beauty industry.