Feasibility Study on Establishment of Jarns Pick N’Sip in Quirino Highway, Novaliches, Quezon City

Abstract

A snack is a portion of food that is smaller than a regular meal and generally eaten between meals. Human needs to eat a snack at least once a day to fuel the body, and the largest demographic consumers of snack are millennials who eats an average of three snacks a day. Millennials are more drawn to healthier and organic products due to emotional (rather than physical) reasons. The researchers themselves experienced the need to eat a nutritious snack every day and seek a new trend of foods. Hence, the researchers came up with this feasibility study. The method used for this study was the descriptive research method. The researchers surveyed50 respondents composed of male and female individualsinNovaliches, Quezon City. The researchers conducted this survey to determine if the business will be patronized by the target market. The researchers also used financial statements to identify the feasibility of the business. Results of the survey showed that most of the respondents prefer to eat food snacks every day, and the product offered by the business obtained a high percentage in terms of affordability. Based on the financial aspect, the business is acceptable and profitable. The business can generate sufficient revenue, and investments will be returned every year. This result indicated that the proposed business study can operate because the product offerings are suitable to the potential customers. Given that JARNS Pick n' Sip has a high impact on its target market and increasing profit, the researchers recommended to continuing to provide good quality products to satisfy the customers and continue to operate to become popular as a snack business. The researchers also recommended creating innovative marketing activities in gaining increased sales for business expansion.