Feasibility Study on Establishment of Rirar’s Veggies Desserts in Buenamar Street, Nova Proper, Novaliches, Quezon City

Abstract

Dessert is the last part of a meal and it is usually sweet, such as sweet food, fruits, and vegetables, and possibly a beverage, such as a dessert wine. Every people’s needs and wants are dynamic. Hence, businesses need to get along with the trends and also need to create an innovative and creative product. The business was conceptualized through the collaborative ideas of five researchers with a concept of adding fresh vegetables to normal delicacies or desserts as a flavor to encourage people, especially children and people who do not like to eat vegetables, to eat desserts with vegetables because it can benefit and provide nutrients and vitamins to his/her health. The business name RIRAR’S Veggies Desserts means that the business offers a healthy product that is made of vegetables. The researchers used a qualitative method to determine the customers insight about the researchers proposed business. Researchers used a survey questionnaire to survey 100 respondents, such as students, workers, professionals, and residents within the vicinity of Buenamar Street, Nova Proper, Novaliches, Quezon City. Product, place, promotion, and price, which are also called 4Ps, were used as a basis of the survey. A financial statement was also applied to utilize the viability of the business in terms of the financial aspect. The findings of the study showed that the respondents agreed that the chosen location is the best for the business. RIRAR’S Spinach Polvoron, RIRAR’S Squash Pastillas, RIRAR’S Maja Moringa, and RIRAR’S Maja Carrota are listed as the healthiest products the business offers. Respondents are willing to spend the amount of money regarding the prices that these businesses offer. Promotions that will catch customers attention included a discount coupon, buy one take one, and free taste. The return on investment increases in each succeeding year. The projected ROIs are 8% in 2020, 19% in 2021, 22% in 2022, 33% in 2023, and 36% in 2024. RIRAR’S Veggies Dessert can thrive and grow over the years. The study can help customers know what are the possible benefits of eating vegetable desserts. This study can benefit not only the owners but also the customers because the product can help them maintain their healthy lifestyle.