A Feasibility Study on the Establishment of Street Food Hub in Pearl Drive, Quezon City

Abstract

This feasibility aims to create new business that suits for this generation because base of the observation of the researchers many people nowadays love street food, so the researchers think to put twist on it like in the flavor will make more special and healthier to be more fascinated by the customers and add to Hub to offer a perfect and lovable set up that perfect for picture and documentation. Street food Hub brings pleasure to find a difference from the usual. The researchers used survey method in conducting their feasibility study, to gather information about the product acceptability and to know if the new innovated product is feasible to the target market which is the students and employees that nearly found at Pearl Drive. The researchers found out that 9 respondents said that they agree the taste of our newly twist Street Food with the total of 90 % while the remaining 1 respondents said that they don't like the taste or changing of the product and they want the old one of Street Food with the total of 10 %. This implies that there is a big fraction that their product will be feasible to the target market. Based on the information gathered by the researchers, they know that their product will be acceptable in the market because based on the survey, 90% of their respondents agreed that they like the newly-twist Street Food. According to the BMJ Publishing Group (2013) Street food is a phenomenon that by its very nature and is difficult to describe. Another point is today, around 2.5 billion people eat street food every day. Especially in Asia, street food has become an urban mainstay and is part of the local food scene in large cities and small towns alike. Many Asians buy the ready-to-eat foods and beverages on their way to work or during their lunch breaks. Consumers come from every social class and businessmen are often seen eating their lunches next to construction workers from the countryside. The benefits of street food seem to be apparent to everybody: It is cheap, easily accessible, often nutritious, and offers an endless culinary variety of traditional dishes for every taste. Finally, officials scrutinize street food vendors for having poor hygiene practices and for contributing to the spread of diseases. In spite of these concerns, street food in Asia is much better than its reputation.