A Feasibility Study on the Product of “Puto Squash” in Glori Novaliches Quezon City

Abstract

Filipinos wanted to eat innovative and different tasting foods to satisfy their cravings but does not care about the nutritional benefits they can get from those foods. Most times, they automatically thought of the price as the basis of its quality. The more expensive the product is, the better the quality. That is why the researchers chose squash as a twist for Puto not only because of its flavor and color but also it is healthy and has an attractive appearance. The researcher chose survey method because it is easy to identify what needed to be changed and improved in a product and survey method is flexible and easy to tabulate. The outcome of the survey is that 100% of the respondents wanted to try the Puto Squash in the market not only because it is budget friendly but it also has a good health benefits.Puto squash can easily be adopted in the market because of its authentic taste and healthier version than the common variation of puto. The main goal of this study is to give benefits concerning health to the customers. According to a research about Puto Bomber by Lorvilee B. Bulosan, her study aims to analyze the feasibility of selling putos with a twist through an infusing variety offillings inside them. The typical Puto sold in the market was given a new taste by adding fillings such as chocolate, ube, and coffee. With the Filipinos' fondness of light snacks, entrepreneurs found puto as a potential to enter in the market. With this, the threat that this native delicacy faces due to new entry of similar products in the market is lessened. Consequently, it has become a hit business opportunity in the Philippines.